Ethos is a truly high-end cartridge featuring a vital-shank, nude-diamond stylus. This polyhedral, line-contact profile was chosen because it has a very low tip-mass and a large contact area whilst being very narrow from front to back; even enabling the undistorted retrieval of ultrasonic frequencies in a recording. In order to properly process this information, at the heart of the Ethos cartridge is Goldring's hand-built GOL-1 moving-coil generator. Featuring a hand-wound cross-shaped, soft-iron armature and married to a low resonance aircraft aluminium chassis, each one is precision tuned by our expert craftsmen to achieve our best ever level of performance. The result is that one becomes simply immersed in the musical experience ...and that's our whole Ethos.